2023 felt like a a bit of a whirlwind for us. In among the usual juggling and balancing act of family, home and our children, we were super busy at SilverGuard too. Here is a quick run down of some of our 2023 achievements.
Awards, Awards, Awards
We continued our great run of award wins across our product range, including a coveted Mother & Baby Award for our Supima Cotton Fitted Cot Bed Sheet. Some other award highlights include:
- LuxLife’s inaugural Style and Apparel Awards 2022 for Best Antimicrobial Textile Solutions Manufacturer
- Made for Mums Awards 2023: Silver in Baby & Child Bedding for our cot bed sheet, and Bronze in Baby Bathtime Product for our Organic Cotton Hooded Baby Towel
- The Mum Marketplace Awards 2023: Silver for Best Bath Towel and Silver for Best Bedtime Bundle
New offices for us and new retail platforms for you
We also took the bold move of moving into proper offices in 2023 – no more hot desking on the dining table or the shed at the end of the garden! We also expanded where you can get your hands on our products, not only by growing our online and Amazon offering, but also opening a pop-up shop at our local city farm, showcasing our products at the Baby Show in London Excel and being stocked by the amazing online sustainability retailer Veo too.
Articles and endorsements
SilverGuard products were also showcased in some great articles in 2023, and you can catch up on them here if you missed them. Both the Daily Mail and Top Sante magazine covered our Supima Cotton pillowcases, while influencers like Mackies Moments and Bee the Brave gave some great and honest feedback about our products too.
Sustainability matters too
We also haven’t shied away from making sure our operations as sustainable as possible, and are mindful to try and minimise our impacts as much as possible.
To this end we launched our Second Life Collection programme for SilverGuard products that may not be perfect but are perfectly functional. Instead of being destined for landfill or incineration, these pieces are given a second chance to be sold and used. We also made the Love Stock Hate Waste pledge. This means that we pledge never to purposefully damage stock. All our useable, returned or surplus stock will be donated, resold or recirculated in some way which benefits society.
All that is left to say is a huge thank you to everyone who supported us and our business in 2023 and here’s to making 2024 even more successful!